RSS in Plain English
If you want to stay in regular contact with your customers, one of the best ways is to use RSS (Really Simple Syndication). RSS makes it possible for your customers, suppliers and other interested parties to pull a web feed from the news section of your site whenever you make an update.
So, when something new & exciting happens in your company - put it on your website news or blog sections. Then, rather than just relying on the traditional methods of spreading the word, you know that everyone that subscribes to your RSS feed will have received the message immediately, via their news reader.
Have a look at this short video explaining RSS by the CommonCraft team. Then contact the 8bits Media team to find out how easy it is to integrate RSS into your web strategy.
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