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Twitter Activity Brings Down Ad Campaign

02/12-08 at 11.10 by: Natasha

Just two days after a new ad for Motrin (a US pain releif brand) triggered a social media backlash, Johnson & Johnson has canned the campaign and is begging mothers of America (particularly those that blog...) for forgiveness.

It seems that Twitter activity, by those offended by Motrin's suggestion that babies are accessories, reached a crescendo that inspired this apology and the cesation of all print and TV media advertising. Read more here.

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